China started 2018 with 1.16 billion smartphone subscribers*, by far the world’s largest subscriber-base. Twenty-five percent of them have downloaded Western apps.**
At the same time, the Chinese government has committed itself to grow the consumer sector of its economy. Advertising is central to the goal and projections suggest ad spending in 2018 to reach $107.6 billion***. Since smartphones are ubiquitous in China, it is not surprising that 42.5% of all advertising dollars are expected to move through mobile in-app and mobile web mediums – BidWin’ specialty.
BidWin combines ad tech expertise with a deep knowledge of China in a way that distinguishes it from other programmatic exchanges. It acts as a link between west and east by offering a secure, measurable pathway for western brands to reach China’s opportunity-rich market.
Ultimately, clients want to win market share and garner sales in China’s evolving consumer economy. To capture this revenue they will need a combination of effectiveness and efficiency that speaks to the uniqueness of the Chinese consumer.
*China Mobile, China Telecom, China Unicom ** eMarketer, ***Statista
BidWin’s exchanges offer a level of transparency not available from mega-exchanges, versions that are optimized for key verticals – recommended content, WiFi and mobile – and all are built on the latest technologies to deliver high-end efficiency internationally, including China.