Have you ever thought about what you did before your mobile phone placed the world at your finger tips? What you did while watching TV or before you go to sleep?
In today’s world you pick up your mobile phone because watching TV or falling asleep is not enough to keep your fragmented mind occupied.
Turns out that those times when you’re doing something else, when you used to just do that something, whatever it was, is now good time for advertisers to reach you with their mobile message – this according to a survey of 1,000 adults who apparently had nothing else to do.
Note to advertisers: Your message has got to be compelling because you’re hoping to pull a user’s attention away from the content on his/her mobile device and the other thing he or she is doing at the same time. Source: MediaPost