There’s a conflict between the needs of search optimization and the needs of other content marketing. One of the principles of search engine optimization comes from Google’s algorithm, which favors long articles. The rule of thumb is that 1,200 word articles tend to land on the first page of results more than shorter articles.
Therefore, building content for the best search result is in conflict with the content needed for most other written content marketing: blogs, social media and influencer content. They need short heat, short attention span stuff, to be most effective. Source: Bidwin analysis